With many new beauty shops opening every other day, there are more possibilities of losing your customers to other shops.
So aside from maintaining your current customers, you also have to be active in searching for a way to attract customers.
To attract new customers, you can start by making small steps. Here are several things that we believe are important to do in order to attract more customers.
Target the right person with the right service
It is important for your offerings and your target audience to match each other. If your target market is too broad, what you offered might not match your customers’ needs.
This may cause you to lose those customers and just have them as a one-time visitor.
Targeting the right customers could help you gain more loyal customers, which mean that you will worry less about losing your customer base to your competitors.
Invest in your image and branding
Working in the beauty industry, the most important thing is the looks. Which is why, the way your logo, social media and other platforms look is very important to manage.
How do you want your clients to see you? What kind of message do you want them to receive?
You have to make sure that your brand image is represented in a good light and consistent overtime so that people are familiar with your brand.
Utilize Social Media Platforms
Nowadays, people spend a lot of time on their phones and most of it is spent on social media. Therefore, your shop’s presence on social media is a must if you want to increase exposure.
As a beauty shop owner that depends on visual aid a lot, Instagram would be one of the most important social media platforms that you have to maintain.
The more active you are on these social media platforms, the higher the chances are for people to come across your shop and potentially book an appointment with you!
Go flexible with Mobile
It is important that customers can reach you anytime, anywhere. That’s why, utilizing technology, there are ways where customers can make bookings without having to call.
Booking platforms like Chattybook for example allows customers to interact with a chatbot and make bookings by themselves. This saves time for both you and your customers.
Platforms like this also made it possible for multiple customers to book at once!
Manage online reviews
Last but not least, online reviews. Like it or not, online reviews are an integral part of determining whether your business would succeed or not.
Just like how people trust their friend’s opinions, the same thing goes for online reviews.
The more good reviews you have, the more likely customers will come to your shop.
This means that you also have to watch out for the bad reviews that people might leave and respond to it in a professional way.
Reviews are also a good way to get suggestions from your past customers and see what needs to be improved.
Schmidt, Leanne (26 May 2020). The 4 Best Methods for Attracting New Clients to Your Salon. Retrieved on October 26th, 2022 from https://bookedin.com/blog/best-way-to-attract-new-clients-to-my-salon/
Lockhart Meyer Salon Marketing (nd). How to attract new clients to a beauty or hair salon. Retrieved on October 26th, 2022 from https://www.lockhart-meyer.co.uk/how-to-attract-new-salon-clients/
Vermaat, Doron (20 November 2019). 10 Ways to Get More Customers for Your Beauty Salon. Retrieved on October 26th, 2022 from https://blog.loopyloyalty.com/10-ways-to-get-more-customers-for-your-beauty-salon-8b67885d13c6
Millennium Systems International (21 February 2020). 7 Effective Way to Attract Clients to Your Salon or Spa. Retrieved on October 26th, 2022 from https://www.millenniumsi.com/blog/7-effective-ways-to-attract-clients-to-your-salon-or-spa/