3 Digital Solutions That Made The Beauty Industry Grow

With COVID-19, many industries faced new hurdles in connecting with their audience. The beauty industry found its sweet spot. These are their 3 digital solutions: 

Social Selling

Users on the popular social media app TikTok share their experience with video: @skincarewithmorgan @jessicvpimentel @niroshasha9 @thepatriciabright

Customers want to connect. Long gone are the days of promoting products.

With social selling, your social media is the voice of the customer and how they use the product.

Empathize with their pain points, share your brand values, and most importantly – be a little fun.

What gives beauty brands a leg-up in social selling is the massive amount of videos and social media posts from customers doing product reviews (unsponsored).

Thanks to apps like TikTok, the customer creates free ads for you!

Personalized Tools

Show customers that you really want to get to know them. Personalized tools such as surveys and quizzes are what turn customers into fans.

Through email subscriptions, Instagram stories, or dedicated domains, beauty brands know what it means to understand their customers.

Quizzes help place consumers with the perfect product.

Surveys are sent for feedback on how the brand should improve.

The best part about these tools is that you can also use them as a method of social selling.

Don’t forget to add that ‘share’ button!

QR Codes

Let QR codes take you to infinity and beyond with all the ways they can be used!

Online or offline, QR codes are a resource to easily share sign-ups, product information, tutorials, and payment.

The opportunities are endless when you go digital-first.

Our Pro Tip: Omnichannel

Too often customers find themselves stuck in FAQs or switching from Instagram DMs to emails, just to find answers.

For brands, it can be even more exhausting. Not only is it extra work for your team, but it can also lead to poor reviews.

Let’s make this easy. Not only does Chattybook help you in booking appointments – it’s also omnichannel.

This means booking can be done from anywhere you share your brand online: Instagram, Facebook Messenger, website, and more!

So when you’re ready to add some ease to your booking process, Chattybook is ready.

Sources:

https://www.mckinsey.com/industries/retail/our-insights/taking-a-good-look-at-the-beauty-industry

https://squareup.com/us/en/townsquare/beauty-industry-trends

https://blog.hootsuite.com/what-is-social-selling/

One comment

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